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The Hidden Cost of Echo Chambers:
Why DEI Matters in Digital Marketing
The Hidden Price Tag of Digital
Bubbles
Picture this: You’re running a fantastic social
media campaign. The engagement numbers
look great. Your team is celebrating. But what
escapes your eyes is the 24 crore in annual
revenue silently slipping through the cracks.
This isn’t a hypothetical scenario—it’s the
reality for most mid-sized Indian companies
today.
Palack Jain “Companies are losing up to 40% of potential
Co-Founder & Marketing Head, customers due to algorithm-induced
demographic isolation. It’s like having a store
AlgoHype Analytics LLP with half the doors locked.”
Palackjain27@gmail.com
Breaking Barriers: The Success
Stories That Changed Everything
In the digital age, your brand’s biggest competitor
isn’t another company—it’s invisibility. When I The Tanishq Revolution
founded AlgoHype three years ago, I made a rookie
mistake that almost cost us everything. We were so Remember the Tanishq “Second Marriage”
focused on perfecting our targeting that we created campaign? It wasn’t just brave—it was
the ultimate echo chamber. Our messages were brilliant business. By featuring a dusky bride
repeatedly reaching the same demographics, while in a remarriage ceremony with a daughter,
massive market segments remained untouched. It they didn’t just challenge social norms; they
was like hosting an exclusive party but forgetting to shattered their own echo chamber.The results?
send half the invitations. A staggering 127% increase in engagement
across diverse age groups and a 24% sales
boost. But here’s what really matters: they
That experience taught me a valuable lesson: in today’s reached 15 million viewers who had never
digital landscape, echo chambers aren’t just social considered Tanishq before.
problems but profit killers.
The Dove Effect
When Dove launched their size-inclusive
campaigns in India, many thought they were
taking a risk. Instead, they were tapping into an
underserved market hungry for authenticity.
Key Numbers That Made Everyone Take
Notice:
• 2.6x higher engagement than the industry
average
• 89% positive sentiment from diverse groups
• 47% increase in brand trust among Gen Z
• Market share jumped from 14% to 19%
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